Comprehensive security and passenger flow analysis project for a large shopping mall
Integrate video surveillance, passenger flow statistics, parking space guidance and merchant management to provide visual management and business decision-making data support for commercial operations.
Project Overview
Project basic information
project site
Real scene of project site
Project background
The shopping center has a commercial area of approximately 160,000 square meters and 320 merchants. The management hopes to change the video system from "Security Cost Center" is transformed into "Operation Data Center".
Extension from security to operations
- Passenger flow data: Output reports by floor, time period, entrance and exit, as a quantitative basis for rent negotiations.
- Hot area analysis: Identify areas that have been used inefficiently for a long time, and adjust circulation and presentation accordingly.
- Parking space circulation: Parking space guidance and reverse car search improve the experience and directly increase the parking time.
- Shop inspection: Remotely check store opening rate, door hygiene and illegal display.
Deliverables
In addition to the regular completion data, we also submitted the "Monthly Report Template for Customer Flow Analysis" and "Guidelines for Point Adjustment during the Shop Decoration Period". It is convenient for the operation team to use it independently for a long time.
Project difficulties
Issues that need to be addressed during project advancement
Frequent changes in store interior decoration
Locations need to be quickly adjusted with store renovations
The atrium is 5 stories high and the coverage of conventional equipment is insufficient
The atrium needs to take into account both the panoramic view and the evidence collection of activities on the ground floor.
Poor car-finding experience in parking lot
It takes car owners an average of 12 minutes to find a car
Lack of quantitative passenger flow data and lack of basis for investment negotiations
Only owners can quantitatively display the popularity of each floor
solution
Technical and construction measures taken to address the above difficulties
The store adopts standard reserved points + quick adjustment method
2 point interfaces are reserved for every 80 square meters
The atrium adopts gun ball linkage + bottom floor supplement
Solve the problem of poor access to high floors
License plate recognition + parking space status light + reverse car search
The average time it takes car owners to find a car is reduced to 3 minutes
The passenger flow analysis platform outputs floor/time period heat reports
directly used for rent negotiation and movement route adjustment
Project results
Actual operating data after the system goes online
Main equipment list
This project mainly uses equipment (XLD is mainly self-developed)
- 2 million network hemispheres — 412 stations, shops and public areas
- Gun ball linkage equipment — 9 groups, atrium and sunken square
- Passenger flow counting cameras — 58 units, entrances and exits on each floor
- Parking space guidance camera — 620 pieces, including indicator lights
- Reverse car search terminal — 12 units, elevator hall and main nodes
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